Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...

NEW YORK—Ad-supported television represented 74.2% of overall TV viewing in the fourth quarter 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge, hitting a peak for the viewing share ...

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business ...

Netflix has been focused on scaling up its ads business rather than optimizing it. The result is that ad-supported customers aren't being fully monetized. "So there is still a gap between the ad tier ...