Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult.With this paper from Silverpop, an IBM Company, ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this ...

What with the Data Protection Act, anti-spam software and firewalls, email communication has a lot to contend with. But even hedged round as it is, email is still a powerful medium and takes an ...

B2B awareness now runs on relevance, not reach. See how AI Overviews, creator trust and transparency decide whether buyers ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

From consulting to SaaS, these profitable B2B business ideas can help you build recurring revenue and long-term growth.