Building customer loyalty is a key goal on brands and retailers’ agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal to — ...

Indianapolis, IN – May 31, 2016 - Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited to ...

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A new report, ‘Trend Loyalty,’ has revealed that ‘True Loyalty’ is in decline in Australia. In its place, an emotionally charged, fast-moving allegiance driven by viral moments rather than long-term ...