The spot directed by Oscar-winner Taika Waititi starts with a taste test and ends with ice bear love. By Gil Kaufman Seven months after the world became obsessed with the tech CEO and his HR chief ...

Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes people remember your brand when the game is ...

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...

The Super Bowl had a plethora of memorable commercials, but one of the most memorable was a little Pepsi commercial that responded to a classic Coca-Cola icon. Almost every Christmas, Coca-Cola will ...

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.

Following last week's USA Today story detailing Pepsi's 'I Fought the Law' iTunes Super Bowl ad, Apple has decided to provide its own preview of the highly anticipated spot. "This groundbreaking ad, ...

Seven months after the world became obsessed with the tech CEO and his HR chief stealing a kiss on the big screen at a Coldplay show, the gotcha moment seen 'round the world is coming to the Super ...