Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

Add Yahoo as a preferred source to see more of our stories on Google. 1. "We moved from Wisconsin to California and actually wondered why it took us so long to get out of racist Wisconsin. The kids ...

In many organizations, red and blue teams still work in silos, usually pitted against each other, with the offense priding itself on breaking in and the defense doing what they can to hold the line.

Chess may have its "black vs. white" color scheme, but for video games it's often "red vs. blue." It's the kind of matchup that you find in dozens of games once you go looking for it, whether it's the ...

Thinking styles sculpt brain architecture in various ways. One major dichotomy in thinking style is conservatism versus liberalism. Conservatives tend to be less tolerant of uncertainty and change, ...