Add Yahoo as a preferred source to see more of our stories on Google. It’s the longest-running franchise in Nike history, it’s the top-selling franchise in Swoosh history, and it’s a critical part of ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Add Yahoo as a preferred source to see more of our stories on Google. Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96, began its first run of retros bearing Prime Time’s ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...