Before the proliferation of AI slop, there was April Fools. It’s that time of year when you’re not sure if anything you see online is real. And brands do have a lot of fun with gullible fans. As you ...

So far today you’ve put toothpaste in your kid’s Oreos, brought mayo-filled Krispy Kremes to your co-workers, and placed a rubber band around the faucet sprayer as a surprise for your spouse. “It’s ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

The exact origin of April Fools' Day is unknown, but one theory links it to France's 1582 calendar change. The tradition gained popularity in Britain during the 18th century and later spread to ...